
Dri-Fit
Dri-Fit
55,000,000+ views.
The #4 spot on AdAge's Viral Video List.
And so much demand, production couldn't keep up.
All while talking about adult incontinence and feminine care.


Content Co-creation
We also partnered with Buzzfeed to create a comfortable
space for talking about not-so-comfortable things.


We even spent three days at a nursing home.
Turns out people will read long copy.
(Especially when it's as poignant as this).
