Mercedes-Benz
Here's the scene. It's the 112th minute of the 2014 World Cup Finals and a New York Times ad rep
leans over to his friend, a regional marketing director at Mercedes-Benz.
"Germany scores before the 115th minute and you get a full-page spread in tomorrow's paper for free."
They shake hands.
One minute later, Germany's Mario Götze takes a pass off his chest and rips a volley past Argentina's Sergio Romero.
It's 6:45 pm.
NYT needs the final proof by 7am.
Oh. And no one looped the lawyers in.
